A few days ahead, you'll more often find the Toyota Alphard worth Rp 800 million or Mercy E-Class for Rp 600 million of milling on the streets of Surabaya. Only, these cars are not only painted plain as usual, but the sticker plastered bodinya Silver Bird.
Yes, upper-class cars is a taxi fleet that was launched a premium-class transportation service company, Blue Bird. Not the same as regular taxis average use lower-class sedans like the Toyota Limo worth Rp 170 million, a premium taxi fleet powered cars that cost 4-6 times as much.
Expensive cars cost to passengers would be compensated in the form of a more expensive tariff. When the passengers are usually charged at only Rp 5000 to open the door (flag fall) and Rp 3,250 per kilometer traveled and rate of Rp 32 500-per-hour wait, a premium taxi passengers have to spend a little deeper.
"Especially for our SilverBird wear flag fall fare of Rp 15,000, the rate of Rp 6,000 per kilometer road and waiting costs Rp 60,000 per hour," said vice president of Blue Bird Group Area Surabaya, Ateng Aryono, Monday (12 / 7).
Although impressed by expensive, Ateng believe the market for this segment in Surabaya spelled potential. According Ateng, the majority of consumers Surabaya is still oriented on price. However, with excess facilities, comfort, and service, he was sure the market does not fail with a regular cab.
"The fleet was also stems from consumers who want a transportation demand more exclusive," said Ateng.
For the first phase, the Blue Bird Silver Bird set up 10 units with a fleet of Mercedes Benz, was followed a few unit Vellfire Toyota Alphard.
He is optimistic that the increasing tourist visits as well as organizing a large event in Surabaya to market opportunities taxi and rental cars premium class.
Of course, the arrival in Surabaya premium taxis make other players in this business a little shocked. The majority of the other taxi entrepreneurs in Singapore have not dared to confess to provide premium services because the market rate in Singapore is not too significant.
"If in Jakarta may have been many requests for this type of taxi. But I think in Singapore it has not significant demand it, "said Mulyadi, Vice President Director of PT Zebra Nusantara, Zebra Taxi operators.
According to him, the people of Surabaya is still more towards the regular cab. "This type of taxi users mostly expatriates, while in Singapore itself has not too many expats, not like in Jakarta. Therefore, we now remain focused while continuing to strengthen its internal fix our fleet, "he said. Currently Taxi Zebra already has more than 400 fleet by around 600 drivers.
Other players in the taxi business, the O-Renz, also claimed not to be affected by the presence of this premium taxis. They also saw the market niche that was not too wide as the reason.
"Taxi premium car segment is very special because it is designed exclusively to meet the needs of executives," said Manager of Taxi Operations O-Renz, Qodarul Mujib.
Qodarul sure the presence of a taxi is not going to prey on market segments that they do regular cab with 337 units of vehicles and approximately 550 drivers. "Segment premium taxis really stand alone and will not interfere with regular taxi market," he said, convinced
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